No limits on your holiday communications this Christmas
The holiday season is always a peak time for business communications. December 31 is month-end and also reporting year-end, so there is all the usual invoicing, payment reminders and debt chasing.
Winter is a key period for annual and seasonal dockage renewals too. Marina managers with January start dates will be getting the last customers over the line, while those with monthly renewals or spring start dates will be warming-up their customer base.
Then, of course, there are festive communications; Christmas cards and email newsletters. It’s a great time to catch customers at home, contemplating their plans for the coming year.
95,375 emails whizzed out from Marina Assist in the last 30 days
Sack-loads of emails (and letters)
In the last twelve months, Marina Assist has handled masses of emails. The busiest day of 2021 was January 4, when a whopping 34,070 emails pinged out from marinas and harbors all round the world. The graph below shows outbound email volumes in the last few weeks.
Volume isn’t a problem. Our electronic elves can deliver sack loads of emails in Santa-quick time. Invoices, emails, newsletters, contracts. Quick notes, bulk emails or beautiful graphics. With attachments or without. All of it.
And there’s no extra cost for sending emails. It’s all included in the software subscription.
It’s got to be quick, and it’s got to be easy
Handling bulk communications has to be easy, so managers can focus on the message, not the process.
You need to easily identify your audience – the entire database or only boats on dock B? Boaters who have agreed to renew or 30-day debtors?
Use Smart Lists to segment your database, target the right contacts and get your message out.
Unlike a static list of contacts, Smart Lists are always up-to-date. There’s no need to cross check your data, or export to Excel, or merge lists – as long as you’ve updated the record in Marina Assist the system knows who is on dock B, or owes over 30 days, or is ready for renewal.
You can send thousands of emails, texts or letters confident that they’re going to the right people. And with the built-in data privacy tools, you can be confident that all your communications are fully compliant with the highest standards.
The average open rate is 70%, so we know your messages are getting through
Are you cutting through?
We’ve noticed that customers sometimes don’t receive emails, or claim they haven’t. Especially when the content is about monies due. Funny that.
All the opens and clicks from your emails (and any bounces too) are tracked, so you know who is reacting and who needs an extra nudge.
Our high level stats tell us that marina comms are getting through – over 99% successful deliveries and 70% average open rate is pretty impressive.
Every email, letter or text sent through Marina Assist is automatically logged; stamped by date, time and user. Incoming emails are easily forwarded to the customer record, and phone and meeting notes added manually, making Marina Assist the single reference point for all customer communications, inbound and outbound.
We know that communications are central to modern businesses, that’s why we built them into Marina Assist from the get-go.
There’s no point having a great database if you can’t send emails or have to refer to another system, is there?
No. we don’t think so either.
If you’re looking to improve your boater communications this winter, Marina Assist can help.
Interested? Call us on (410) 834-0559 or email [email protected] and let’s talk about how we can help your marina team to work smarter and connect with customers.
